![]() The most powerful signs are those that once pulled us off the open road. The signs advertised virtually everything before being replaced by cheaper alternatives such as backlit plastic that came into vogue during the stylistically bankrupt 1970s. The park is a reminder of the former prevalence of neon. And I don’t think I’ve ever been so happy to know that true romance is alive and well. For several minutes they posed for a photographer on a bench in front of the historic “red lips” Dairy Queen sign. Just before sunset, a young bride and groom still in their wedding clothes drove up. And I was not the only one drawn to this place. The romance of neonįor an old road warrior like me, the park is an enchanting slice of Americana. The signs are turned on nightly at dusk and blaze away until 11 p.m. Rustic benches made from old truck tailgates are positioned amid landscaped walking paths throughout the small park. Most have nearby origins, but the Dairy Queen sign once shone above Route 66 in Holbrook. The park has 14 signs that have been salvaged and rehabilitated. ![]() On April 13, 2019, the town flipped the switch and the Neon Sign Park flooded the night with a medley of hues. More: Vintage neon Prescott Valley Motel sign has been savedĬasa Grande is one of the communities determined to preserve this technology, which feels like equal parts chemistry and magic. Neon was first used in American advertising in Los Angeles in 1923 and was dubbed “liquid fire.” The glass tubes can be bent in a variety of shapes to spell words or form designs. Neon emits red light, while other gases produce different colors. When electrified, the gas begins to glow. Inside long, narrow glass tubes is a gas such as neon or argon. These signs are works of art that endure beyond the brick-and-mortar businesses they once promoted. The city put the money toward the restoration and installation of vintage neon signs. In 2018 Casa Grande received a grant worth $144,000 from a partnership comprising the National Trust for Historic Preservation and the American Express Foundation. Here's how to see the Neon Sign Museum and explore Casa Grande and its environs. This was the sign language of our past.Īnd bathing in all this nostalgia takes just an easy day trip from Phoenix. Each night the signs blaze softly, casting a hypnotic glow and reconnecting visitors to long-ago memories. The Neon Sign Park sits at the edge of Casa Grande’s historic downtown. The colors flutter and dance with the pulse of each sign. Pools of rich velvety light fill the small plaza, red and blue like fire and ice. No Arizona town embraces the night with as much gusto as Casa Grande.Īs twilight falls, the Neon Sign Park flickers to life. The public event takes place at 2 p.m.View Gallery: Casa Grande Neon Sign Park in Arizona: Photos Samantha Nugent will unveil an honorary street sign, “Maurie & Flaurie Berman Way” outside the restaurant. If you really love someone, it’s a wonderful way to spend a life together.” My husband Don and I work side by side today. They worked side by side for most of their lives. It might sound trite, but their devotion and respect for one another were the key to Superdawg’s success. ![]() The secret to my parent’s marriage and Superdawg’s success is love. I thought of it today when I was buying birthday candles. it’s just a number,” said Lisa Drucker, “but most people don’t make it to 75, let alone keep a family business alive and well for 75 years. Mike Quigley (D-Ill.), officially entered the Superdawg anniversary into the Congressional Record, praising the Berman family’s dedication to their customers, “setting them apart from other fast-food establishments,” he wrote in the official entry remarks and noting how in 2010 he “spent the day working at Superdawg as part of my Undercover Congressman series” learning “how to make the famous Superdawg and gained an inside-look into what has made them so successful.” “People who ate with us in the ’40s and ’50s now bring their kids and grandkids,” said Scott.Įarlier this month, U.S. Superdawg has become a place where families make memories. Flaurie, who died in 2018 at age 92, sat in the switchboard tower and sat and took orders even in her final years, always greeting customers with her cheeriest “Hiya! Thanks for stopping.” Until he died at age 89 in 2015, Maurie Berman was still actively involved in day-to-day business operations. His wife (Marie) was our bookkeeper, and they met at Superdawg.” Our longest-tenured employee was our long-time manager (the late Harold Kennett), who was with us for 37 years. They’ve known me and my children for their entire lives. “The current longest-serving staff member has been on our team for 28 years. “We have several long-term team members who have been with us for over two decades,” said Scott.
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